Masterpass for business (20.06.2018)

A reliable and safe tool for increasing conversion. Learn about the benefits of Masterpass for your business.

The development of e-commerce largely depends on the directions chosen by the major market players. Google, Apple, Samsung and Mastercard have long presented their solutions to improve the payment process online. If you are interested in how to simplify order processing and increase conversion, we recommend that you familiarize yourself with the possibilities of the Masterpass technology.

What is Masterpass?

The launch of the Masterpass platform was announced by Mastercard in 2013. This is an online payment service that integrates easily into the trading platform and allows users to make purchases in one click. The main idea of the technology is to save the buyer from the need to register on the website and enter the details of his payment card every time during the purchase.

In Ukraine, the technology has started to work in 2016. In April 2017, the Masterpass digital wallet was integrated into the portmone.com online payment service.

How does Masterpass affect conversion?

According to one of the studies commissioned by Mastercard, about 38% of users interrupt the process of placing an order when they are required to register. In addition, a certain % of visitors of the Internet resource refuses to purchase directly in the checkout process. Thanks to Masterpass, payment is carried out in one click. How does this happen?

On the checkout page, the buyer chooses Masterpass among the available payment methods. When the user chooses Masterpass payment method for the first time, he is required to create a wallet (this is a one-time procedure that takes a minute). When reusing the login page opens. Once authorized, the customer can select a card for payment and make a payment in one click. There is no need to enter the card details. In addition, the technology can save the delivery address, which also saves the user's time.

Another major factor that affects conversion is security and trust in the system. Mastercard is a world-famous company. The client will more willingly use the technology of the popular brand, rather than entrust his card data to the online store, which he faces for the first time.

Who already uses Masterpass?

Portmone.com users can make payments using Masterpass technology. The number of such customers is constantly growing as the result of innovative service and regular promotional offers from Mastercard.

In addition, the team of our service offers its partners the integration of Masterpass technology into their websites. At the moment we successfully implemented Masterpass in Portmone account, on the websites of Vodafone and Kyivstar mobile operators, on the dominos.ua website. In the near future we plan to implement Masterpass in our mobile application.

If you are interested in the Masterpass integration on your resource, please, contact the Portmone manager to discuss the details of the technology and how you can use for your business.